As online advertising expands, marketers are increasing the ways in which they advertise to potential clients. Today more than ever, consumers are exposed to thousands of ads a day. When online, one cannot help but come across several hundred ads on a typical browsing day. What happens is that people begin to become “blind” to these ads. We have been overexposed to banner ads online and have become disillusioned by the ads that we encounter when browsing. In addition, we also have learned to filter out those ads that seem less credible or pop ups which might accidentally detract us from the site we are trying to reach, so we are essentially “poisoned” by these types of ads because they teach us to become mistrustful of the ads that do catch their attention.