Did you know that you only have about 8 seconds to capture a reader’s attention? The constantly on-the-go consumer has a very short attention span. If their attention isn’t quickly captured, they will just scroll right past your blog post.
The first thing someone sees when they search and find your blog post is the title. The goal of every content writer is to write a title that will grab the reader’s attention and bring him or her into your blog to continue reading. A great blog title can also benefit you because it can go viral. These days, almost all blogs have a share button that lets readers share your content on Facebook, Twitter, or anywhere else you allow it. When these videos are shared, the default text that appears is the title. For this reason, it’s important that you create an eye-catching title that will encourage readers to click and read your post.
Below are a few tips to help you create that eye-catching title.
1) Use numbers and lists on your blog title
This strategy is really effective in driving traffic to your blog. Its so simple, who would have thought that it would have such an impact? Well, research shows that a title that includes a number is more enticing to a reader than one that doesn’t. According to Content Marketing Institute, blog titles with numbers performed 45% better than average. Interestingly enough, using an odd number will have an even greater effect.
2) Search Engine Optimization
There are many great SEO tips, but one of the most important variables for search ranking is a strong title. SEO works with keywords. Readers search for your blog with specific keywords and in order for your blog to be found, you have to make sure that you are using the right ones. Always think of your reader and what words they’ll use to search for your blog and how they will find it. And if you need help, Google Adwords is a great tool that will enable you to narrow down your list to keywords with the most potential.
3) “How To” and “DIY”
Think about how many times you’ve used Google to learn how to do something. Whether its searching “how to tie a tie” or “how to assemble a wedding bouquet,” the Internet has provided you with access to an infinite amount of information. “How To” and “DIY” blog posts provide an easy-to-find solution for learning how to do something. A blog title with “how to” or “DIY” in the title are great for arousing interest and getting users to click on your post. Brides-to-be these days enjoy picking up crafts and things that they can do themselves to save them money for their wedding.
4) Create Urgency
Nothing gets someone’s attention more than a statement that creates a “you need to read this blog right now”-type of urgency. Urgency indicates to the reader that they need to read your blog post or else they are going to miss out on something very important. Of course, it goes without saying that if you are conveying a sense of urgency, you need to deliver on it.
5) Be “Risqué”
Although this seems counterintuitive, there is research that shows you are more likely to get attention from a reader if you pose the title as something such as “you’re doing it wrong” or “why your wedding blog isn’t getting attention.” Keep in mind that this should be done in moderation and that you shouldn’t go too far with it as to make it inappropriate. It’s a good idea to get a second opinion on your title before posting it.